Qualitative Research
We are market leaders with our extensive experience conducting
qualitative research, including focus group discussions, key-informant
interviews, in-depth interview observations/ethnography, home visits and human-centered design studies with an excellent track record of executing qualitative research projects in all local languages in covering major cities, rural and remote areas of Ethiopia. We continuously work on the team’s interview skills and set of methods.
Our aim is to understand respondents and their decisions better than they do themselves with a group of experienced interviewers as well as focus group moderators, transcribers, facilitators and comfortable venues.
Quantitative Research
When it comes to quantitative research we work with diverse individuals covering the public and private sectors of other affiliated research organizations. We are involved in sample design, sample size determination, field operations, data analysis and report writing.
We have the largest Computer-assisted personal interviewing(CAPI ) that enables us to conduct and monitor our works virtually every major city and town of Ethiopia. We generate quantitative data using GPS enabled smart mobile phones and tablets to conduct interviews with consumers, citizens and stakeholders in urban and rural parts of Ethiopia. In addition, we have also had experience in Paper-based personal interviews (PAPI).
Market Research
When it comes to market research we serve our clients with valuable market data. Afriqueinsight is specialized in knowledge, attitude, practice studies, Product development ,product testing, branding packaging, labeling , product extensions, Pricing strategies and decisions, customer satisfaction studies, pricing research, test marketing; distribution channel checks, sales unit performance, consumer behavior studies. Promotion and communications of products through printed and non printed media, measuring customer satisfaction , customer relationship management, business behavior are the topics we have mastered in our long market research experience.